Executive Profile
Davina Phan
Senior Sales & Marketing Manager
Sales Leadership | Market Analysis | Business Operations
I have over 20 years of professional experience managing sales operations, marketing coordination, and business performance across consumer finance, retail, and food & beverage sectors.
Professional Foundation
20+ years of proven expertise across operations, finance, and business leadership
20+ years of professional experience in sales management, marketing coordination, and business operations
Strong foundation in accounting and financial discipline
Long-term leadership experience within a large consumer finance organization (JACCS)
Experience across consumer finance, retail, and food & beverage industries
Hands-on involvement in managing multi-location and large-scale operations with focus on sustainable growth and operational excellence.
Primary Experience
14+ years building operational excellence and business growth at Japan's leading consumer finance company
Senior Sales & Marketing Manager
JACCS Vietnam – Japan's Leading Consumer Finance Company
2011 – Present (14+ Years)
JACCS Vietnam is Japan's leading consumer finance company in Vietnam, providing installment loans through 1000+ dealer partners and retail channels nationwide. As Senior Sales & Marketing Manager, I coordinate sales and marketing operations across multiple distribution channels, working with Sales, Marketing, Operations, Risk/Credit, and Finance teams to maintain operational consistency and growth within risk management parameters.
Key Contributions
Financial Discipline Meets Data Intelligence
Accounting-trained executive who brings financial rigor to AI implementation. Transform raw data into financially sound, actionable insights for executive decision-making.
Multi-Department Synchronization
Work directly with multiple departments to align business-operations-data objectives, preventing 'hot growth' without proper controls.
Strategic Value Creation
Build stable and sustainable sales operations foundation. Enhance analysis & reporting quality. Drive management mindset shift from intuition-based to data-driven. Create foundation for AI adoption in business intelligence.
Core Expertise
Strategic Business Growth
Experience supporting business growth initiatives through sales planning, market analysis, and coordination across finance, retail, and consumer-focused industries.
Data Analysis & Decision Support
Use data analysis and reporting to support management decision-making, trend identification, and performance monitoring.
Financial Operations & Accounting Foundation
Strong foundation in accounting and financial operations, supporting accurate reporting, cost awareness, and operational discipline.
Cross-Functional Leadership
Work across Sales, Marketing, Operations, Risk/Credit, and Finance teams to align objectives and ensure consistent execution.
Market Assessment & Entry Support
Experience participating in market assessment and entry support activities, including evaluating operational fit and execution readiness.
Performance Monitoring & Process Improvement
Support performance monitoring and continuous improvement by reviewing workflows, identifying inefficiencies, and standardizing reporting structures.
Career Evolution: Accounting Foundation → Finance → FMCG → AI Innovation
I started as a Production Accountant counting inventory. Today, I lead operations across multiple channels with AI-powered dashboards. This journey gave me something rare: I see what both accountants AND operators miss. When I optimize, profits follow—because I understand the numbers behind the business.
Senior Sales & Marketing Manager
JACCS Vietnam (Japan's Leading Consumer Finance)
- •Managing nationwide sales & marketing strategy in consumer finance
- •Analyzing business data, customer behavior, and channel effectiveness to drive business growth
- •Coordinating 1000+ dealer partnerships across 5 regions with 95%+ satisfaction rate
- •Built AI-powered dashboard (2025) cutting reporting time significantly and improving operational efficiency
- •Implemented AI-driven targeting and channel optimization to enhance performance
Store Manager & Head of Sales – Flagship Store
LETAM Trade & Service Co., Ltd. (Lee's Coffee & Lee's Sandwiches - US Brand)
- •Managed flagship store for Lee's Coffee & Lee's Sandwiches (first and only location in Vietnam)
- •Setup & operated store with full responsibility for store development and operations
- •Introduced frozen ready-to-drink coffee to 5+ supermarket chains (Coop Mart, Big C, Metro)
- •Conducted comprehensive market validation and identified key market insights within first year
- •Recommended market strategy adjustments based on operational and market findings
General Manager – Standard Coffee Shops System
Trung Nguyen Coffee Corporation
- •Managed 5 company-owned flagship coffee shops (model stores for franchise system)
- •Developed operational standards and training programs that served as blueprint for franchise network expansion
- •Calculated operational efficiency metrics and optimized business processes
- •Led flagship store system to achieve consistent profitability objectives and efficiency improvements
- •Created financial controls and operational playbooks that were later adopted by Trung Nguyen franchise network nationwide
Area Manager – Bakery Retail System
KIDO Corporation
- •Internal career path (3 years): Production Accountant (2002) → Sales (2003) → Deputy Manager (2004) → Area Manager managing 6 stores (2005)
- •Optimized operations and implemented efficiency improvements across retail locations
- •Applied accounting discipline to enhance profitability and operational control
- •Managed P&L and operations for multiple retail locations with focus on efficiency and profitability improvements
Technology & Credentials
Tools & Technologies
AI & Automation:
Excel (advanced) • Google Sheets • Looker Studio
Data Visualization:
Dashboards and management reports
Creative Tools:
Adobe Creative Suite (Photoshop, Illustrator, InDesign) • Canva • CapCut
Academic Foundation
Bachelor of Business Administration (BBA)
University of Economics Ho Chi Minh City (UEH)
2003 – 2006
College Degree - Business Administration
College of Foreign Economic Relations (1998 – 2001)
Vocational Diploma - Accounting & IT
College of Finance and Accounting IV (2000 – 2002)
Professional Development
- •Advanced Financial Accounting & Cost Management (UEH)
- •Digital Marketing Certification (Google)
- •AI-powered tools for reporting and analysis (self-directed learning)
- •Ongoing use of design and productivity tools in professional work
- •